How to Create An Outstanding Website For Your Small Business

The Cost Of A Poor Performing Website

Every day, business owners and their employees are doing a heroic job of serving their customers. Without a doubt, in their mind, they know they could help more people if the opportunity to scale presented itself.

An outstanding website:

  1. Puts you on the map
  2. Converts the curious
  3. Saves you time
  4. Becomes your ‘virtual’ business card
  5. Convinces your referrals

1. A resourceful website puts you on the map

Google’s algorithm doesn’t always reward the best healthcare professionals. However, it does reward clinics that take the time to put good content on their website, and that reward is appearing on that highly sought-after first results page.

2. A clear website converts the curious

On average, when looking on Google, let’s say they look at four different company websites before making a decision. Does this mean that you have a 25% chance of getting the business if you are among the four? It doesn’t. Your chances can be much higher if you have two components often neglected by most websites today: Modern design and the right words.

3. An effective website saves You time

For most people, their website is a marketing investment. They’re right — but a great website is not only for your marketing. It’s also a time saver.

  • You’re losing precious time every day because patients are making the same mistakes over time
    You or your administrators are constantly asked for directions to your location.

4. An easy-to-find website becomes your business card

One of my friends who’s a chiropractor was talking to his new neighbor, who was coincidentally looking for a new chiropractor. He asked my friend if he could have his…Website address.

5. An attractive website convinces your referrals

What is the first thing you do when you get a referral from someone? You take your phone and check out their website. Potential customers do the same when someone refers them to you: they will look at your website and this will be their first point of contact with you and your business.

6. An outstanding website makes your business more sellable.

You may not be thinking of selling your business today but you will be some day. When you’re thinking about selling, you better believe that a potential buyer is going to check out your website. Like mentioned, people judge businesses by the look of their website. If you don’t have a site that looks good, you’ll be costing your business a considerable percentage of the sale.

  • You’ll lose money on the cost that the new owner will have to pay to build a new website.

Are you serious about growing your business today?

Having a good website is not complicated, but a poor online presence could be costing you more than you know. Not only could you lose precious referrals, but you and your team could also be wasting time repeating yourselves while going invisible to people you know you can help.

Conclusion: It’s Time To Seize The Opportunity And Level Up Your Website

If you want to take your business to the next level, consider starting by improving your website.

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Jon Morrison

Jon Morrison

Jon Morrison is the Lead Consultant at Get Clear and author of the book "Now Start With Who".